Introduction:

> The main objective of advertising and promotion is to raise consumer awareness of a product or brand, generating sales and brand loyalty. These objectives can be strategically thought out in the Promotion Plan of any business or organization.

> Content includes effective advertising a product or business, pros/cons of using different channels of advertising, and other relevant information about advertising in the business world today.

 

Advertising: 

> Business advertising has become an effective tool in establishing market brand, product awareness, and ultimately increasing sales. Properly conducting a business advertisement with cost effective methods should always be considered. 

> Content will include various methods of advertising, cost effective methods to reach large target markets, and various other resources on how to advertise effectively. 

 

Campaign Launch:

> For many companies, marketing campaigns are the main method for both communicating with their market to reinforce their positioning, and for customer acquisition.Many marketing campaigns contain an overarching theme, which can be leveraged over extended periods of time with multiple variations, or different elements, to tell an entire story.

> Content will include information on launching a market campaign, how to establish strong marketing brands within the campaign, and various other resources on ensuring target audience and cost are efficient. 

 

Library:

Advertising and Promotion Plan