The Marketing Library
The Marketing Toolkit has been designed to help you understand the fundamentals of marketing, and to apply them in your start up or continuing business. The toolkit focuses on various aspects of Marketing and provides up-to-date resources and tools to ensure large exposure and market reach for any industry. Topics covered in this toolkit include the basics of market research, strategic analysis, marketing strategies, branding, marketing communications, marketing tactics, and evaluation/measurement.
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The information contained herein is for general business information purposes only and does not replace the need for independent advice. It is recognized that each business has its own unique needs, and readers are strongly encouraged to seek separate independent advice.
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